The Fresh Preservation Prospects of Seafood and Aquatic Industry

After snacks, pork and other categories left supermarkets and became independent stores, professional seafood stores also emerged. Modified Atmosphere Preservation Bag

Decoration has also appeared in many stores.

Entering the New Retail Era of Aquatic Products

Retail industry insiders believe that the upgrading of consumption and the promotion of new retail have led to an increasing popularity and scale of high-end seafood ingredients in traditional concepts

The benefits have led to a decrease in wholesale costs.

However, from a business perspective, the hardware investment in aquatic management is high, and the growth cycle of fish, shrimp, and crabs is distinct, unlike fruits and vegetables that can be replaced from different regions throughout the year. Heavier

What's important is that supermarkets are strengthening their fresh product categories, and the coverage of new retail stores is also increasing. Aquatic specialty stores admit that the competition pressure is not small.

Stimulated Aquatic Market

In addition to the increase in seafood consumption brought about by consumption upgrading, a series of new retail projects such as Hema Fresh and 7fresh have also played a key role, and these new retail projects have just opened

The initial selling points are all focused on fresh seafood, providing on-site processing, educational consumption, and market popularization services.

The price of raw seafood has reached a affordable level, providing consumers with purchasing opportunities and additional functions for processing and cooking, which is beneficial for the aquatic consumption market

It has played a certain role.

The China Agriculture Outlook Report (2015-2024) shows that in the next 10 years, the transformation and upgrading of aquatic product production will accelerate, consumer demand will continue to grow, and the market will

The supply and demand structure will continue to be optimized; The import and export volume will decrease first and then increase, while the net import volume will continue to increase.

During the 13th Five Year Plan period, the total consumption of aquatic products will continue to grow, with an average annual growth of 1.4%. In 2020, the total consumption of aquatic products was 72.03 million tons, and in 2025, the total consumption of aquatic products was

The consumption will further increase to 75.42 million tons.

More importantly, the growth in consumer demand has brought about a virtuous cycle in seafood sales.

In the past few years, Shouhang Supermarket has evolved from being rarely involved in fresh produce to having fresh produce accounting for nearly 20% of the entire aquatic product category. Supermarkets are strengthening the aquatic product category:

Transferring from joint venture to self operation can improve prices, channels, and quality;

Chaoshifa is sorting out and creating supply chain resources for aquatic products, and has realized the performance of consumption upgrading in the aquatic industry.

High retail operating costs

Although macro data and market reactions have sent positive signals to seafood consumption, the cost of entering the retail industry is quite high.

Firstly, there are operating costs, store decoration, rent and deposits, hardware facilities such as seafood ponds, freezers, and wind curtain cabinets, labor costs, as well as working capital and procurement costs

The cost of these essential options for opening a store has reached its peak.

Moreover, the power consumption of electrical equipment such as seafood ponds, freezers, and wind curtains is 5000 watts, which is similar to the electricity consumption of a large supermarket. The electricity cost for commercial use is

A significant cost.

Secondly, the maintenance cost of fresh seafood is relatively high. Seafood ponds need to have purification and cooling functions, and staff also need to adjust the salinity according to the type of fish. In addition

The survival rate of fresh food also directly affects the selling price, and once it dies, it needs to be sold immediately at a very low discount.

Frozen fresh is currently the mainstream seafood variety in supermarkets. Generally, seafood in supermarkets is divided into four categories: frozen fresh, frozen fresh, live fresh, and dry fresh.

Dry and fresh food has always been a supplementary category, while live food is mostly freshwater fish, and due to high costs, it is not common. Most supermarkets and shops in the seafood area mainly focus on frozen food,

Fresh ice as a supplement.

Difficulty in scaling up aquaculture chains

At present, there are no specialized stores selling aquatic products in the market. In fact, as of now, there is no mature professional aquatic brand operating nationwide.

Some chain operators claim that there are currently no chain enterprises in the seafood specialty stores or seafood supermarkets. And other categories, such as fruits, snacks, and pork, have already emerged

Many large-scale enterprises and even listed companies have emerged, such as Ruo Duomei, Lai Yifen, Liangpin Puzi, Qian Dama, and so on, which are highly recognized by consumers and investors

Brand formats have become leaders in their respective industries.

Regardless of the north and south, the proportion of seafood in categories and sales in domestic supermarkets is not high. Generally, seafood sales account for less than 5% of the entire fresh food. For the entire store,

This number has dropped to 1% -2%.

Given the situation of aquatic consumption, even if consumption upgrades have not reached the level that requires specialized aquatic stores. From the overall perspective of supermarkets, the proportion of seafood is very low, and consumers purchase it

By looking at the situation, aquatic products are currently not a high-frequency and essential category.

The seafood category in supermarkets plays a role in driving customer transfer. If there are Alaska snow crabs and grouper in the store, then in the long run, the consumption in the store will be reduced

The hierarchy of individuals will also change accordingly.

Hema Fresh's well-known and vibrant seafood serves as a platform for attracting explosive products. In other places, this category is difficult to operate and provides users with poor cost-effectiveness,

In this context, fresh seafood with high variety coverage and cost-effectiveness will suddenly occupy the minds of users.

In addition to considering storage conditions and prices, the operation of fresh produce also needs to consider the brand's business positioning. However, currently, fresh produce is only an improvement in its category and not a necessary foundation

Category. The fresh air packaging machine for water production is also a major factor to consider.

If a fruit shop can serve 5000 households, then under the same conditions, a seafood shop can serve 30000 households. The consumption of fruits and aquatic products is not the same

At the first level, the latter is difficult to reach the market size of the former.