New retail strategy for agricultural products
The official entry of agricultural products into new retail indicates that they can withstand tests in terms of origin, planting standards, storage capacity, and other aspects, while ensuring equal quality,
Packaging is a big move towards increasing the value of fresh agricultural products, and dignified packaging often attracts the attention of consumers. Facing a group of similar products, it can make a difference.
Why can packaging play a crucial role in new retail? It is because its main consumer group often only takes about ten minutes to browse the shelves. Distinctive, portable
Hygiene and ease of handling are their consumption concepts. Packaging is undoubtedly a way to stimulate the eyes, and the stronger the recognition of the appearance, the deeper the impression of the brand will also be.
What aspects can agricultural product packaging focus on.
package design
Combining brand concepts, transform packaging design into a memorable brand image that consumers can recognize at a glance even on vast shelves. Not only does it require personalized graphics
In case design, suitable packaging methods should be used based on factors such as the attributes, appearance, and storage methods of agricultural products themselves.
Packaging method
At present, common packaging methods include fresh-keeping and ready to eat modified atmosphere packaging machines for fruits and vegetables, simple and low-cost plastic film packaging machines, and eye-catching and portable vacuum packaging, regardless of the type
All packaging methods need to be combined with the characteristics of the product itself.
Fresh film packaging solution
Bag based Modified Atmosphere Packaging Solution
Solution for tray type modified atmosphere packaging
Bag vacuum packaging solution
Solution for stretch film vacuum packaging
Note: The packaging plan needs to consider aspects such as fresh cut processing of the product, controllable temperature range, and packaging materials for antimicrobial agents in order to win the modern consumption concept
A convenient, safe, and fresh market. At the same time, the ready to eat nature of the product will also make it more popular in the new retail market.